Susan Hallock Smith

Susan Hallock Smith, SENIOR MANAGING DIRECTOR AND CHIEF MARKETING OFFICER

Mrs. Hallock has been Senior Managing Director and Chief Marketing Officer of PennyMac Financial Services, Inc. (NYSE: PFSI) since April 2022. She has served as Chief Marketing Officer since joining the company in October 2020 and is responsible for building and overseeing the company’s marketing organization. Under her leadership, Pennymac launched a brand evolution, which included a new company logo and its first national brand campaign. Her ability to build and redefine brands for growth is an invaluable asset to Pennymac, where she executes a comprehensive marketing strategy. 


Prior to Pennymac, Mrs. Hallock was Senior Vice President of Marketing at Capital Group, a leading privately-held global asset manager. Prior to that, she led Consumer Marketing for Activision’s popular gaming franchise, Call of Duty. She started her career in advertising agencies working on PepsiCo’s beverage portfolio, including the Gatorade brand.